Mallun Yen is a senior executive, public company officer, founder, advisor, intellectual property strategist and lawyer focused on driving growth and disrupting industry conventions. She has led organizations ranging from early stage start-ups to Fortune 10 enterprises in developing, launching and scaling new products and businesses, with a particular focus on using data, analytics and collaboration to foster innovation and growth, drive better decision-making and shift behaviors.
Currently EVP and Chief Business & Product Officer of RPX Corporation (Nasdaq: RPXC), Mallun has worked with the founding team since inception and helped steer the company to an initial public offering in 2011. She is known for leading the transformation of an industry to adopt a market-based, data-driven approach for reducing risk from patents, including by developing a number of novel products, including an A-rated, Lloyd’s-backed insurance business, that helped triple the company’s revenue in four years to over $250M and grow the RPX network of member companies from the initial three to over 250 across a variety of sectors. Mallun led the evolution of the pricing, sales and support models for the core business, resulting in expansion of the customer base to include new segments as well as growth and expansion of existing segments. She also leads or has led the teams responsible for corporate development, strategy, syndicated acquisitions, M&A, insurance, regulatory and policy, data analysis, and market intelligence.
Mallun also led the team that sourced, negotiated and closed the industry’s largest syndicated deal with Rockstar, a patent holding entity formed by five major technology companies. In this complex syndicated transaction, RPX built a consortium of over 40 US and foreign licensee participants and acquired for $900M the remaining 4,000+ Nortel patent assets owned by Rockstar, resulting in the dismissal of dozens of legal actions, avoidance of numerous future cases, improvement of strained corporate relationships, prevention of further splintering of assets, and savings of hundreds of millions of dollars. This interdisciplinary case study is the basis for her Stanford Law School course entitled The Business of Intellectual Property: How Patents, Technology, Competition & Finance Converge.
Prior to RPX, Mallun spent eight years at Cisco where, as Vice President of Worldwide Intellectual Property and Deputy General Counsel, she built and led the teams responsible for intellectual property protection of Cisco’s technology, products and innovation around the world including in the areas of strategy, development, prosecution, portfolio, disputes, licensing, acquisitions, pools, standards and policy. She led the shift in Cisco’s IP strategy to advance its business objectives and create competitive differentiation, which marked the company’s transformation into a global IP leader. A key contributor to Cisco’s renowned M&A organization, which acquired and integrated over 60 companies during her tenure, Mallun led the teams responsible for evaluating and valuing target companies’ intellectual assets as well as subsequent intellectual property protection of acquired innovation, technologies and products.
Mallun is a co-founder and board director of RPX Risk Retention Group, a liability insurance corporation serving as a risk transfer entity for writing patent risk policies. She is or has been a member of Credit Suisse’s New Markets Advisory Board, Stanford University’s Rock Center for Corporate Governance International Advisory Council and UC Berkeley Law’s Berkeley Center for Law and Technology Advisory Board.
She is also CEO and a board director of ChIPs, a 501(c)(3) organization she founded in 2005 dedicated to advancing women at the intersection of law, technology and regulatory policy. The now 1,200+ member global organization has the dual purpose of increasing diversity and inclusion in these fields as well as accelerating the progress of innovation that benefits our society.
A frequently invited speaker on topics ranging from intellectual property, innovation, leadership, recruiting and diversity, Mallun has testified before the Federal Trade Commission and Department of Justice on patent reform and spoken at such notable events including the Fortune Most Powerful Women’s Next Gen Summit and SaaStr Annual. She has also received numerous awards including SF Business Times Most Influential Women in Bay Area Business, The Recorder’s Women Leaders in Law, Women Leaders in Tech Law, Innovators’ Award – Serial Innovator, IAM’s World’s Leading IP Strategists, UC Berkeley School of Law’s Young Alumnus Award and UC Berkeley’s Young Bear Award, and been featured in various publications including The Secrets of Silicon Valley and Stiletto Network.
After earning a JD from UC Berkeley School of Law, Mallun clerked for the Honorable Ronald M. Whyte for the US District Court in San Jose, California.
Mallun lives in Woodside, California with her serial entrepreneur-turned-blogger/investor husband and two children who enjoy any sports that involve flipping. While it’s unlikely she’ll exceed her personal record of three marathons in 2010 any time soon, she is happily running shorter distances these days with the family’s recently adopted rescue mutt who was supposed to be four but turns out is at least seven.