Yessenia Echevarria joined DirectWomen in January 2024. Prior to joining DirectWomen, Yessenia served as the Program Manager for Kids Beating Cancer, where she managed various fundraising events and helped introduce the Hispanic community to Kids Beating Cancer’s mission. Her background includes a range of corporate, convention, sporting, social, and virtual events. Yessenia has been a part of executing events that have fundraised over $2M and accommodated 100,000+ attendees. She received her Bachelor’s degree from the University of Florida where she majored in Tourism, Event, and Recreation Management, and specialized in Event Management. Yessenia loves to spend her free time discovering the world with her family, practicing and competing in the art of Kung Fu, and helping run her parent’s Italian Food Truck business.